

When used right, AI is a powerful tool for copywriters to accelerate without compromising on quality.. Our team was tasked of showing leadership was an AI-generated Landing Page *could* look like, when used for low-lift tasks so the creative could focus more on high-impact creative work. Our goal was so show how AI-literacy is paramount—and what AI lacks in brand nuance it can make up for in streamlining. For this page, we used AI to help craft messaging strategy, conceptual headlines, and regional differences.