I helped Sam’s Club sound less like a warehouse and more like a brand you’d actually trust for diamond studs or dinner plans. From steaks to serums, I built RTB-rich stories that made bulk feel premium—partnering with merchants to get the goods, testing what stuck in focus panels, and threading it all through catalogs (and teams). Because if you’re gonna sell a 40-pack of skincare, it better come with a damn good reason why.
