Video

From “what if” to “we’re live,” this campaign had one mission: prove membership is worth every penny and then some. I pitched two big ideas for our quarterly acquisition push, both designed to balance value, quality, and our "bold bestie" brand voice. Leadership picked both. From there, I steered the whole thing: concepting, scripting, shaping visuals, partnering with creative, ops, and legal, and even giving live VO feedback in the booth. The result was a multi-channel campaign that didn’t just sell the offer—it made people believe the hype.